Converge Magazine, April 2009.

"A shift is happening in workplaces across the globe. 

It is an evolution in the ways people will interact, collaborate, coordinate, and accomplish their work. This evolution, this....shift is based around the social media rich ecosystem of the Internet and all of the emerging technologies that it brings into our lives....

An evolution in ... workplace culture, including the changing ways....workers are interacting and coordinating their tasks, and  how business will be conducted in the social media-rich environment of the 21st century.